Sports & Leisure Magazine is a proud sponsor of the Northern States Super Natural

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Sports & Leisure Magazine
Established in 1997, Sports & Leisure Magazine is a free monthly, family-oriented publication, distributing at over 3,000 locations in Erie, Niagara and Cattaraugus counties, Batavia, and Rochester (all suburbs) and Fort Erie and Niagara Falls in Ontario. Inside S&L, you'll find great local and regional sports coverage, and national sports news with a local perspective: Buffalo Bills, Buffalo Sabres, Buffalo Bisons, NBA, NFL, NHL season coverage from previews to wrap-ups. High school and college team reviews and report cards, local hall of fame coverage, "where are they now" features, not to mention leisure activities like golf, hiking, fishing, auto racing, running, triathlon, cycling, and so much more! You'll find Sports & Leisure Magazine at Tops Markets, at First Niagara Center, as well as restaurants, taverns, hockey rinks, doctor's offices, pizza parlors, golf courses, laundry mats...and more. Also be sure to checkout our new interactive website where you can post photos, start blogs and comment on recent news.

To contact us
Marian Giallombardo
phone: 716-876-2738

Sports Coverage
We cover a wide variety of sports and leisure activities. We focus on pro-sports as well as local amateur athletics and leisure activities. Some of our regular features include: Fantasy football, Cards & Collectibles Column, trivia, player profiles, fight sports (boxing, MMA, kickboxing, professional wrestling), "Where are they now," golfing (check out our COMPREHENSIVE golf directory in our May edition), youth sports, disability athletics, high school and college sports and much more! Seasonally we have NFL, Bills, NHL and Sabres previews, reviews and report cards. We also regularly have college (local and national) football and basketball previews. Also be sure to checkout our new interactive website

Family Oriented . . . Positively Focused
We are dedicated to providing the community with a positively focused publication. In a world where negativity often sells, it is very important to keep a positive focus to our sports coverage. Sports & Leisure Magazine will help promote advertisers in a positive manner. The family oriented focus (no 1-900 chat lines, no sexually offensive material) coupled with interesting features and photography, ensures that our pick-up is strong. Because of the family oriented nature of the paper, we cover community activities and events that families will be interested in.


With a distribution of upwards of 75,000 copies you'll be able to pick up your free copy at over 3,000 high-traffic locations throughout Buffalo and Rochester regions. Additionally, copies are distributed in Cattaraugus & Wyoming Counties, Batavia, and surrounding suburbs as well as some distribution in Southern Ontario. Some of our locations include Tops Markets (on a large rack with the free papers - usually in the foyer area), hockey rinks, outdoor boxes, restaurants and First Niagara Center. Additional copies are distributed throughout the year at high-profile functions and events which we are involved in. The Tops Markets are re-stocked twice per week to ensure papers are always available. Chances are excellent that you are already frequenting locations where you can get your copy without going of your way.

High Quality Professional Presentation

We believe in providing our advertisers and readers with a quality publication. Sports & Leisure Magazine has interesting, well-researched articles. Our writers are some of the best and most knowledgeable in their fields. The photography is action-packed and timely and all the material is subjected to the greatest scrutiny making it a “total package” suitable for the entire family. Our graphics are second to none with exciting, eye-catching full-color covers that are very attention getting. The Sports and Leisure Magazine is printed on high quality paper.

Community Involvement

Align your company with a growing company that cares about the community. We are involved in the community. Sports & Leisure Magazine has been a media sponsor of The Alzheimer's Association and Hunter's Hope. We also have worked with WNY United Against Drug and Alcohol Abuse, Tobacco Free Smoke Coalition, Big Brother-Big Sister, Brain Injury Association, SPCA, Meals on Wheels as well as many others.
We work with young writers and help them as they take the next step in entering the work world. Many of our writers and interns have gone on to impressive positions with sports teams and other media companies.